How technology is influencing the shopping experience – Part 2

Reading Time: 4 minutes Multiple trends are shaping the online shopping experience for customers. D2C brands are gaining ground rapidly across categories with higher

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How technology is influencing the shopping experience – Part 1

Reading Time: 4 minutes A growing number of customers are experimenting with online shopping at an unprecedented pace, backed by rapid strides made by

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How Direct to Consumer (D2C) brands are redefining the shopping experience – Part 2

Reading Time: 4 minutes In the previous article, we looked at the key factors that have contributed to the exponential growth in the D2C

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How Direct to Consumer (D2C) brands are redefining the shopping experience – Part 1

Reading Time: 5 minutes With large-scale supply chain disruptions caused due to the pandemic-triggered crisis and the rise in online shopping, many brands prudently

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Indian Festive Shopping Trends – Then and Now

Reading Time: 3 minutes Given the developments of the past few months, it is fair to say that COVID-19 has presented a challenging new

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