The Rise in Awareness Levels of BNPL From Small Town Consumers (2020 Review & 2021 Outlook)
Reading Time: 3 minutes Three factors have played a major role in increasing awareness levels of BNPL, opines Cofounder & CEO of Simpl –
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BNPL 2020
How the Buy Now Pay Later(BNPL) industry fared in 2020 and what lies ahead
Reading Time: 3 minutes With the increased thrust on cashless and touchless transactions being necessitated by the pandemic, new digital monetary channels, including unsecured, informal credit lines have emerged. BNPL, a subscription-based credit mode, is fast catching up in popularity amongst Indian customers.
COVID-19 has been a tipping point for adoption of digital modes by the Indian consumer; aggravated by the pandemic, many buyers have opted for deferred payment options like BNPL.
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