Why CX is a key metric that determines long-term growth?
Reading Time: 3 minutes Whether it’s a well-established enterprise or a newly launched start-up looking to scale up operations, Customer Experience (CX) is key
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Author: Rashika Borkar
Ingredients of change Food Trends in India – Part 2
Reading Time: 5 minutes For several centuries, food preferences have been an integral part of Indian culture with regional tastes and flavours assuming prominence,
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Economic Survey: Highlights of the Document
Reading Time: 9 minutes Finance Minister Nirmala Sitharaman tabled the Economic Survey in Lok Sabha on Jan 31, 2022. According to the document, below
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Decoding Union Budget 2022-23: Futuristic, broad-based and strengthening digital economy
Reading Time: 7 minutes Aligned to the principle of ‘As you sow, so shall you reap, the steps undertaken today would yield rich multiplier
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Ingredients of change: Food Trends in India – Part 1
Reading Time: 5 minutes Food is becoming much more than nourishment. In fact, food is assuming a bigger purpose and is ushering in a
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What is Simpl ‘Pay-in-3’?
Reading Time: 2 minutes ‘Pay-in-3’ is a unique and innovative contribution from the Simpl product family to benefit D2C brands and loyal customers. It comes
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The Rise of Super Apps: The ‘next’ in the apps race – Part 2
Reading Time: 5 minutes Considering the multitude of apps available and being developed, it seems a logical extension that some customers would next expect
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The Rise of Super Apps: The Status Quo Disruptor in the Making
Reading Time: 4 minutes Put simply, a super app is a one-stop platform developed by a business entity that offers multiple services or products
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Mistakes in Online Payment Systems that can ruin Conversion Rate
Reading Time: 4 minutes The payments system on the checkout page of a merchant website is often the make-or-break stage of the transaction that
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How Merchants Can Boost Loyalty And Win At Customer Retention
Reading Time: 5 minutes Along with new customer acquisition, it is critical for merchants to equally prioritize existing customer retention. Stagnant, or worse, declining
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