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Author: Rashika Borkar

Industry Trends 

Why CX is a key metric that determines long-term growth?

August 2, 2022August 9, 2022 Rashika Borkar 0 Comments b2b, CX

Reading Time: 3 minutes Whether it’s a well-established enterprise or a newly launched start-up looking to scale up operations, Customer Experience (CX) is key

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Ingredients of change Food Trends in India- Part 2
Industry Trends 

Ingredients of change Food Trends in India – Part 2

February 7, 2022February 7, 2022 Rashika Borkar 0 Comments food trends, India, Tech

Reading Time: 5 minutes For several centuries, food preferences have been an integral part of Indian culture with regional tastes and flavours assuming prominence,

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Economic Survey
Industry Trends 

Economic Survey: Highlights of the Document

February 2, 2022 Rashika Borkar 0 Comments Announcement, Economic Survey, Economic Survey 2021, Economy

Reading Time: 9 minutes Finance Minister Nirmala Sitharaman tabled the Economic Survey in Lok Sabha on Jan 31, 2022. According to the document, below

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Decoding Budget 2022-23: Futuristic and broad-based with a thrust on strengthening the digital economy
Industry Trends 

Decoding Union Budget 2022-23: Futuristic, broad-based and strengthening digital economy

February 2, 2022 Rashika Borkar 0 Comments Union Budget, Union Budget 2021

Reading Time: 7 minutes Aligned to the principle of ‘As you sow, so shall you reap, the steps undertaken today would yield rich multiplier

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Ingredients of change: Food Trends in India - Part 1
Industry Trends 

Ingredients of change: Food Trends in India – Part 1

January 24, 2022 Rashika Borkar 0 Comments food trends, healthy food, healthy living, India

Reading Time: 5 minutes Food is becoming much more than nourishment. In fact, food is assuming a bigger purpose and is ushering in a

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Illustration depicting pay-in-3 instalments
Product & Technology 

What is Simpl ‘Pay-in-3’?

January 20, 2022January 21, 2022 Rashika Borkar 0 Comments BNPL, Buy Now Pay Later, Digital Payments, EMI, Installments, online transactions, Payin3, Simpl, Simpl Pay Later

Reading Time: 2 minutes ‘Pay-in-3’ is a unique and innovative contribution from the Simpl product family to benefit D2C brands and loyal customers. It comes

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The Rise of Super Apps
Industry Trends 

The Rise of Super Apps: The ‘next’ in the apps race – Part 2

January 17, 2022January 17, 2022 Rashika Borkar 0 Comments mobile application, super app, super apps

Reading Time: 5 minutes Considering the multitude of apps available and being developed, it seems a logical extension that some customers would next expect

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Rise of Super Apps and factors involved in it
Industry Trends 

The Rise of Super Apps: The Status Quo Disruptor in the Making

January 10, 2022 Rashika Borkar 0 Comments fintech, fintech trends, super apps, UX

Reading Time: 4 minutes Put simply, a super app is a one-stop platform developed by a business entity that offers multiple services or products

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Mistakes in Online Payment Systems that can ruin Conversion Rate
Industry Trends 

Mistakes in Online Payment Systems that can ruin Conversion Rate

December 20, 2021December 20, 2021 Rashika Borkar 0 Comments

Reading Time: 4 minutes The payments system on the checkout page of a merchant website is often the make-or-break stage of the transaction that

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How Merchants Can Boost Loyalty And Win At Customer Retention
Merchant Insights 

How Merchants Can Boost Loyalty And Win At Customer Retention

December 13, 2021December 20, 2021 Rashika Borkar 0 Comments Customer Journey, Customer Retention, Loyalty, merchants, Simpl, Simpl Pay

Reading Time: 5 minutes Along with new customer acquisition, it is critical for merchants to equally prioritize existing customer retention. Stagnant, or worse, declining

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