November 2018


On Making Money Simple Innovations, often, have their inception rooted in a personal experience. Addressing seemingly insignificant problems can have a big impact on our quality of life. Some of the most successful companies today, started by addressing latent needs. The genesis of Simpl also is similar. Chaitra Chidanand and Nitya Sharma, the co-founders of Simpl, went through their own journey of need-discovery. A string of unpleasant experiences with banks and financial institutions, both in India as…